Invitation is a means of formal social communication that happens all year round. Whether it is made to inspire or bring memories, the ultimate goal of sending invitations is to draw attention and convince its recipients to take part in the great happenings coming up. Well-executed invitations add credits to party-givers and guarantee them a lasting impression that lingers on after the events. Gathering a rich selection of direct mails and invitations created for day-to-day occasions ranging from business functions to private parties, By Invitation Only investigates how today’s invitation design speaks the hosts’ heart and soul and connects people with fresh appeal. From event objectives to designers’ brilliant use of simple graphics, materials and tricks, this new title is asking you to forget the torment of opening junk and release the thrill of unwrapping more than 160 collectible invitations at a time! 240 pages 180 x 250mm Released: February 2010 English edition Full colour throughout Soft cover ISBN 978-988-17327-9-8
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