Some of you may have seen some of the Panesar Simone AW2010 range at a store. Their fine attention to detail and imported fabrics from Italy are two of the many things that stand out about this new South African brand. To get a better idea of what they are all about and to view the entire Spring Summer 2010/11 range, they are throwing an event called 'Urban Affair' consisting of a presentation of contemporary art and design products curated by Haas and a live performance by Jack (they guy modelling above) Mantis Band. For more info on the event go here.

Here's a quote from Simone of Panesar Simone:

Following the success of the Panesar Simone AW2010 collection for women, for Spring Summer 2010/11 the collection has been extended to include menswear. Both the womens and mens collections are a deliberate mix of relaxed and structured pieces, the combination of which creates a casual yet refined silhouette. In addition to Panesar Simone's unique 'look', the other key elements that distinguish Panesar Simone from other brands are the use of pure luxurious and textured fabrics and attention to detail in design. We chose Jack Mantis, of the Jack Mantis Band, to be the face of our menswear for Spring Summer 2010/11 as he is a talented, creative artist with a very 'real' quality that people can identify with.

Cool, see you there!

This Friday a store and friends, we-are-awesome and scar are having a party. Its a new venue called the Dream Factory and we are the first to shake it up.

For more info click here

 Amazing tribute to the most amazing World Cup ever. Using District 9 as the plot, this video has all the tears and joy of an epic experience that we are proud to have been part off.

Here's a few pics of the apop store. along with some specials we are running over the next few days.

Watch this space for more info on what's actually in store, as well as what's happening at the 'Three Stories' event.

Things are definitely getting interesting this weekend, so be sure to set aside some time to come by and visit us!

Simon Tong, ex-Verve and sometime Blur contributor, has a new project out called Erland and the Carnival. Great name, great song and great video.

Erland and the Carnival have managed to conjure up an album of freaky, folky psychedilia, sounding somewhat like a cross between the Coral and the Decemberists. Highly recommended.

Opening this Friday at the W.I.C. 'apop' is one of the elements of the 'Three Stories' concept. The a-team have been commissioned to curate a pop up store showcasing the finest selection of adidas products as well as elements of the a store offering.

Three Stories, hosted by /A Word of Art, will be your creative home away from home for the duration of the 2010 FIFA World Cup.

With six art exhibitions, skateboard and gaming areas, dj's, bars and a host of other treats, this is certainly one place you need to visit during the world cup.

Collect your copy of the Three Stories schedule at a store, which comes with a 10% discount coupon which can be redeemed at apop!

Here's a sneeky peak of good things to come! adidas A.039 FW10 is looking great. watch this space for drop drop drops, like rain of gold.

Kehinde Wiley and Puma collaboration 'Legends of Unity' has created quite a stir. Puma sponsors no less than 12 African national teams! With this in mind its no wonder their lifestyle products are full of rich African inspired themes, fabrics and patterns.

Watch the Puma 'Of the Same Earth' video to see how Kehinde is inspired by the different dynamics of African culture. The video really brings home how lucky we are to live in such a beautiful and diverse continent as Africa. Ultimately however the true message from Kehinde is that we are all of the same earth.

Just came across this pic of some Nike All Court fans. This idea could be worth some long term wardrobe investment. Build the look, and they will come!

Becks Record Club has been described as an informal meeting of various musicians to record an album in a day. An album is chosen and then the artists involved jam out their interpretations of various songs. There are no rehearsals. No prior planning. Just very talented musicians getting together to play music.

Artists involved include, Devendra Banhart, Binki Shaprio from Little Joy, actor Giovanni Ribisi and obviously, Mr Beck Hansen, himself.

Above is the collectives' rendition of INXS', 'Never Tear Us Apart'. With Annie Clark from St. Vincent on vocals, members of Liars, Os Mutantes and if you watch carefully, Beck makes an appearance too.